Projects | weina

Featured Projects.

Multi-screens Interaction — Passenger UI System

Led the user experience for Mercedes-Benz’s first global passenger-centric HMI system on the MMA platform, aligning China and Germany teams to influence core interface updates across model lines.

UX Strategy — AI-Driven Cockpit Entertainment

Defined an product strategy & AI-powered entertainment experience for Mercedes-Benz, shaping global user experience direction and driving localisation for the China market — with one key proposal adopted into mass production.

Brand Experience Strategy — UIUX Label System

Built a scalable UX Label System to translate Changan’s brand values into measurable experience touchpoints, enabling cross-department alignment and guiding global UX and hardware planning.

Design Innovation — Samsonite Major-Lite

Delivered the patented design for Samsonite’s premium MAJOR-LIFT collection by leading a design-led initiative within a market-driven ecosystem; global launch in 2023 with award-winning modular structure.

System Design — Product Innovation for smart cockpit

Designed a system-driven interaction and motion framework for Tencent’s intelligent driving platform, defining how navigation visualizes data, motion, and user trust across multi-screen experiences.

UIUX Design — Navigation as a Social Experience

Redefined in-car navigation for Tencent by transforming maps into a social and experiential ecosystem that expands users’ life radius beyond route planning.

Exploratory Works.

Urban Design — Revitalizing Historic Districts

Reimagined community life in historical districts by prototyping shared mobility systems to activate public space through social and systemic design.

Sensory Design — Audi Mobility Concept

Explored future mobility through sensory-driven vehicle concepts, positioning winter transportation as both an emotional and environmental interaction.

Sustainable Urban Mobility & Smart City Experiences

Human-centred urban design for public good – exploring inclusive, sustainable mobility systems and digital interventions in city ecosystems.

Artistic Practice

A collection of my early visual and artistic works that shaped my sensitivity to form, color, and emotion.
These explorations across painting, material, and photography continue to influence how I perceive aesthetics, space, and materiality in design.