DIVERSITY

VISION

A multidisciplinary designer integrating UIUX strategy, interaction logic, and spatial thinking.

Weina's Vision

Design Multiplicité

An Experience Architect bridging physical & digital.

Trained in “Design only when problems exist” yet evolved through systemic urban thinking, the 12-year fine arts foundation fuels aesthetic sensitivity, while cross-industry practice forges Design Multiplicité: “Design is expression, yet more critically — a precision system for problem-solving. When tangible interactions converge with digital fluidity, we create truly human-centered experiences.”

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Featured Projects.

UX Strategy — AI-Driven Cockpit Entertainment

Defined an product strategy & AI-powered entertainment experience for Mercedes-Benz, shaping global user experience direction and driving localisation for the China market — with one key proposal adopted into mass production.

Interaction Design — Passenger UI System

Led the user experience for Mercedes-Benz’s first global passenger-centric HMI system on the MMA platform, aligning China and Germany teams to influence core interface updates across model lines.

Brand Experience Strategy — UIUX Label System

Built a scalable UX Label System to translate Changan’s brand values into measurable experience touchpoints, enabling cross-department alignment and guiding global UX and hardware planning.

Product Design — Samsonite Major-Lite Innovation

Delivered the patented design for Samsonite’s premium MAJOR-LIFT collection by leading a design-led initiative within a market-driven ecosystem; global launch in 2023 with award-winning modular structure.

UIUX Design — Navigation as a Social Experience

Redefined in-car navigation for Tencent by transforming maps into a social and experiential ecosystem that expands users’ life radius beyond route planning.

System Design — Lane-Level UI for Intelligent Driving

Designed a system-driven interaction and motion framework for Tencent’s intelligent driving platform, defining how navigation visualizes data, motion, and user trust across multi-screen experiences.

Exploratory Works.

Urban Design — Revitalizing Historic Districts

Reimagined community life in historical districts by prototyping shared mobility systems to activate public space through social and systemic design.

Audi Mobility Concept — Sensory Design for Future Electric Experience

Explored future mobility through sensory-driven vehicle concepts, positioning winter transportation as both an emotional and environmental interaction.

Urban Pixel — Rehumanizing Cities through Robotic Urban Furniture

A research-driven design project exploring how robotics and modular urban systems can rebuild social connections and foster conviviality in future cities.

Artistic Practice

A collection of my early visual and artistic works that shaped my sensitivity to form, color, and emotion.
These explorations across painting, material, and photography continue to influence how I perceive aesthetics, space, and materiality in design.

“Let’s Connect”

Weina TANG

Multidisciplinary Designer / UX Strategist

📧 weinatang33@gmail.com
📞 +44 7518 581219
📍 Wells, United Kingdom

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