Personal Roadmap.
Mercedes-benz, Senior UX & Product Designer
Leading the first global project(MMA-Passenger) led by China, responsible for CN Entertainment project
Drive concept-driven product ideas, innovations, product improvements, define the passenger product experience of core car lines in new generation, coordinating global teams, and driving project execution with agile risk management. Oversaw cockpit entertainment module design for the Chinese market and contributed to global product definition decisions for entertainment modules.
Chang’An (Global Design Center), Product Strategy & UX Lead
Spearheaded brand experience label project and global innovation pickup product UX definition, driving concept innovation with 75% UX proposal implementation rate and 86% user satisfaction; developed core product concept framework applied across mass productions. Established integrated brand-to-technology planning methodology through requirements analysis and goal setting, creating brand-level experience goals for product guidance framework deployed in Deepal concept car and key projects.
Managed dual-team strategic outputs by setting objectives, optimizing performance, and consolidating HMI hardware workflows, achieving significant efficiency gains.
Tencent, UI / UX Researcher & Designer
Defined UX logic for lane-level three-screen intelligent driving system; conducted mixed-method research and delivered interaction concepts, visual states, and design principles for B2B smart-mobility partnerships.
“Weina is a highly talented designer, together with her motivation and sense to understand complex projects. She succeeded to contribute to Samsonite business on a high level”
--- Samsonite Design Director
Samsonite Europe, Product Designer, Belgium
Designed next-generation premium luggage line (MAJOR-LITE) - defining form language, CMF and 3D model — European design patent, launched globally with strong commercial success.
Thought Leadership.
Vivre les mutations numérique
Workshop, Nantes, France
Research with Wanadoo in Digital Week of Nantes, exposé à Wattignies Social Club
“ What role does a designer play in the city? ”
Intelligent Mobility
Tsinghua University, Beijing
As an educator and design specialist, inspire students to envision future mobility lifestyles from broader perspectives and generate diverse solutions by showcasing personal design projects and conceptual mobility case studies.
Designer, how to "faire" "faire"?
Contexturaliser et Ouvrir
Workshop, Nantes, France
"Urbanisation et mobilité, quel véhicule our quel usage? " research with Faurcia and L'estaca