Background​

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Mercedes-Benz China R&D faced increasing fragmentation across platforms and features, with no unified framework to steer cockpit entertainment experience across car lines or markets. For the first time, the China team took ownership not just in delivery — but in defining the upstream experience strategy.

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What I Led

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• Sole UX owner for the entertainment module, leading framework, product matrix, and interaction specs across both China and HQ teams.

• Built the first UX Strategy-to-Product Matrix, integrating brand vision, tech roadmap, and user insight into a scalable experience architecture.

• Coordinated cross-functional teams (HMI, Product, Engineering, Market) across China and Germany, aligning decision-making and execution through agile UX governance.

• Elevated UX from “feature executor” to “experience strategist,” influencing both short-term delivery and long-term product planning.​

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Outcomes & Impact

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• 75%+ of proposals accepted into global development scope — including the core UX principles for next-gen MMA entertainment system.

• Framework later reused across 4+ product lines, forming the baseline for China–Global collaboration model.

• Created new UX role definition in China org; project featured in Auto Show, internal webinars, and received direct recognition from CEO.

• Contributed to a 20% increase in usability satisfaction in localized cockpit solutions.

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This project redefined the role of UX in the company — from visual delivery to strategy ownership with global design influence.